Live streaming is changing how we interact
by Hannah Sheffield, IMI marketing coordinator
Live streaming platforms such as Meerkat and Periscope are changing how consumers interact with brands. With the advent of live streaming apps, brands can give consumers much more intimate and immediate access to products and events than typical social media (think Twitter and Snapchat) ever could. It’s these types of innovative apps (and utilizing them creatively) that excite and engage consumers, especially millennials.
One way such live streaming apps are changing brand interaction is by adding to the increased use of vertical video. And for those of you who aren’t on the “vertical video” bandwagon, Periscope’s new update now allows users to capture horizontal video as well. Halleluja, because as our executive producer Beatriz Terrazas says, “vertical video is so inorganic to the art.”
One notable feature of Meerkat is the ability to schedule an upcoming video stream up to 24 hours in advance. With all of these features, it’s no wonder that live streaming apps are being used by a growing number of higher-end companies.
How to use live streaming platforms
Here are some suggested uses for these apps in your marketing strategy:
- Discount codes/promotions: These apps can give your customers a first look at new products that haven’t been launched yet. This could be the perfect opportunity to cross-promote your social media network, as well.
- Resolve customer issues: This is the perfect way to interact with customers who seem to have an issue with your product(s). Live streaming could be a viable option for addressing complaints and offering solutions.
- Informational videos: According to Prime Infographics, 65 percent of all people are visual learners. What better way to teach someone how to use your product than through video? Having an employee stream and actually show the proper way to use a product or service is one way to go.
Future of live streaming
Just as with every other social media platform, advertisers will find a way to weasel themselves into the mix. There isn’t a way for advertisements to be shown yet; however, we predict that the opportunity will arise soon enough.
One of the best things about these live streaming apps is that they can be used by many different types of companies, organizations, and people. While Periscope is starting to eclipse other live streaming platforms, it’s probably just a matter of time before it has a legitimate competitor.