What's the NAB Show?
Technology, technology and more technology!
We’re excited to attend the NAB Show again this year. If you’ve never heard of it, the National Association of Broadcasters holds this industry trade show every spring in Las Vegas. It’s the largest electronic media show in the world (Don't believe the hype? We've had the sore legs and foot blisters to prove it.), and exhibitors from all over the planet bring the latest and greatest in technology to help create, manage and deliver content.
Here are some interesting facts about this year’s show, which takes place April 16-21:
- NAB expects 103,000 attendees from 166 countries. (Those lunch lines get long.)
- There will be more than 1,700 exhibitors. (We can't wait to see what's new!)
- Venue begins with the entire Las Vegas Convention Center (3.2 million square feet) but spreads out to include several hotels and resorts in the vicinity. (Remember the comment above about sore legs and blisters?)
What does technology have to do with storytelling?
Like most of our colleagues in video and content marketing, we enjoy working with new equipment and technology. Cameras, editing software, media storage, media sharing platforms--they're all tools of our trade. New cameras in particular, with their ultra-large files and increasingly sharper definition, can be a lot of fun to play with at the show. It's also interesting to hear Hollywood types discuss how an editing program we have in our own business helps them edit films for the big screen.
But storytelling remains at the heart of what we do. Technology, no matter how cutting edge or state of the art, is meaningless without the skills that bring your stories to your audiences. When we visit vendors who supply us with equipment and technology, it's always with the intent to better tell your stories and serve your marketing and social media needs. If a new piece of equipment can't help us help you, we don't need it.
Last year at NAB, we learned more about drone usage in our field, added a couple of pieces to our camera equipment, and have already put our newfound tools and knowledge to use for you. Check out the sizzle reel below for ways we can help tell your stories. And don't forget to watch our social media feeds next week for daily updates about what we’re seeing at the NAB Show!