About video marketing--an occasional series

Video marketing is here to stay

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The next big thing is in full swing

Video marketing has been “the next big thing” since 2006 when Google purchased YouTube and everyone started paying attention to it. It’s no longer “the next big thing.” It’s now “the” big thing and if your business isn’t on board then it’s sorely missing out. Maybe you’re like many marketers and business owners who know they should focus on a video strategy but don’t know where to start or how to be successful with it. Over the next several weeks and months, we’ll offer you an occasional series in all things video marketing here on this blog. You’ll learn what video marketing is and what it isn’t, why it’s gone from being an optional to a must-have strategy, how to succeed at it, and much more. Come along for the ride. You’ll be a video marketing pro in no time, and your business will be exponentially better for it. To get started, ask yourself:

Why should I care about video marketing?

The 3 Ps of why you should care about video marketing

Power: 1.8 million words … that’s the value of one minute of video according to Dr. James McQuivey, a marketing expert with Forrester Research. Do you have enough time to write 1.8 million words about your business? It would take you well over a year of writing non-stop for 8 hours a day. Creating a video strategy takes a lot less time than that!

Presence: Including a video on your website will have immediate effects on your web presence/SEO. Pages with video are 53 times more likely to rank on the first page of Google search results according to Forrester Research. And, according to ReelSEO, video results have a 41 percent higher click-through-rate than plain text results. Posts with videos attract three times more inbound links than plain text posts, cite analytics experts at Moz. 

Possibilities: Consider all the possible uses and topics already at your disposal for video marketing. How did your company begin?  Is there an interesting story about your founders?What’s unique about your products and services? Why do people love working there? Do you have a process that’s best explained with visuals? Do you partner with a non-profit, and if so, why? So many brand stories are more effectively told with video than with words alone. 

Check back here for more in this occasional series on video marketing, and how to put it to work for you. And remember, at IMI, we're experts at this. Let us help you maximize your marketing efforts with video marketing.